Email tracking helps determine when recipients open messages. This provides the sender with useful information about the time. Tracking tools featuring read receipts, link analytics, and real-time notifications help salespeople follow up at the right time and confirm delivery to individuals. It integrates easily with popular email platforms. Effective solutions integrate easily with popular email platforms. The easiest and most popular way to track emails is by using ’email tracking tools’ (Chrome extensions or add-ons).
These tools notify you in real-time when the email you sent is opened by the recipient, how many times it is viewed, and whether or not the links within it are clicked. As tracking tools become increasingly sophisticated, it is essential to strike a balance between recipient privacy and data security.
What is Email Tracking?
Email tracking is a technique that allows for the easy monitoring of the delivery of sent email messages. With this tracking, you can determine whether the recipient opened your email and when as well as whether they clicked on the link provided in it. It primarily operates through tracking pixels and trackable links. Email tracking software can easily determine when and on what date an email was received by using web beacons.
When the recipient opens the email, the web beacon notifies the sender, revealing who opened the email, as well as where and when it was opened. If the recipient clicks on the email, the sender receives a notification. Most organizations use email tracking software to enhance collaboration between sales and marketing departments.
Benefits of Email Tracking
Using email tracking for company communications helps in better understanding the user. Email tracking apps offer several benefits, which are as follows
- Get unique insights
- Save time
- Accurate follow-up
- Improved Lead Prioritization
- Data-Driven Optimization
Best Email Tracking Apps to Try
If you want to get started with email tracking, here are some of the best apps-
Streak
Streak is the best email tracking tool it provides information on exactly when and how the recipient opened the emails you sent. This is essentially a CRM solution and an email tracker. Streak displays history within the Gmail inbox, providing useful information.
Mailtrack
Mailsuite is an easy and useful tool. This is a Google Chrome extension that works with Gmail. With this, you can easily track sent emails. Mailtrack instantly notifies you when someone opens your email. It also indicates the time the email was opened and the device used to view it. After sending the email, a green check mark and a gray check mark appear for the recipient. As soon as the recipient opens the email, both checkmarks turn green, and you also receive a desktop notification.
HubSpot
HubSpot is a popular tool for sales and marketing that offers many useful features. With the help of its email tracking feature, you can easily find out when the recipient opened your email. As soon as a contact reads an email, HubSpot automatically displays their information in its activity stream. This allows you to view all email-related activities and conversations in one place. This feature proves to be highly beneficial for maintaining better contact with customers, responding in a timely manner, and managing work in a more organized way.
Mailalert
Mailalert is a simple and useful email tracking tool for Gmail. With its help, you can track your sent emails without any limit. It does not add any branding or logos to the email, making your email look completely professional. When the recipient opens the email or clicks a link, Mailalert immediately sends a real-time notification. This lets you know how much interest the other person is showing in your email. This information is highly useful for businesses and sales teams, as it makes it easier to follow up at the right time and convert potential customers into actual customers.
SalesHandy
SalesHandy is another email tracking software that offers the facility to track emails for free. It features unlimited email tracking and scheduling. When the recipient opens the email or clicks on a link, the user receives notifications on the desktop. This software allows users to create and save five templates.
Mailtracker by Hunter.io
Hunter.io Mailtracker is an easy and reliable email tracking tool for Gmail. It works as a Google Chrome extension and provides information on when your email was opened, how many times it was viewed, and which device was used to read it. After installing the extension, a checkmark appears next to the Send button in Gmail, keeping email tracking enabled. If you do not want to track an email, you can easily turn off this option as well. As soon as the recipient reads your email, Hunter.io Mailtracker sends an immediate notification, making timely follow-ups easier.
MixMax
MixMax is a useful email tracking tool that offers several smart features for Gmail. With this, you can find out when and how many times the email you sent was opened. Additionally, MixMax makes it easy to schedule meetings, use ready-made email templates, and track email opens for up to 100 emails per month. It also has the facility to create polls and surveys, so that you can get people’s opinions and feedback quickly. This tool proves to be highly beneficial, especially for professionals in sales, marketing, and business, in saving time and maintaining better communication.
Conclusion
If you want to increase your business sales or better understand customer interest, choosing the right email tracking software is crucial. A good email tracker saves both your time and effort. This helps you find out when the recipient opened your email, whether or not they clicked on it, and how they interacted with the email. This reduces the need for repeated follow-ups and makes it easier to contact the customer at the right time. By choosing the right email tracking tool, you can also increase the likelihood of converting potential customers into actual customers.
